Drive Measurable Brand Lift Using Connected TV Video Ads
CAMPAIGN OVERVIEW
A state lottery was looking to gain visibility and drive measurable brand lift.
An geofencing advertising ad campaign was launched targeting users that have shown interest in lottery games in the last 30 days.
CAMPAIGN RESULTS
LiftIntent successfully met the campaign objective by driving brand lift by 6.3% over a three-week advertising campaign. With Moblyft, the client achieved 2,500,700 15s video views and a 95.2% completion rate.
