Drive Measurable Brand Lift Using Video Ads
CAMPAIGN OVERVIEW
A state lottery was looking to gain visibility and drive measurable brand lift.
An ad campaign was launched targeting users that have shown interest in lottery games in the last 30 days.
CAMPAIGN RESULTS
Moblyft successfully met the campaign objective by driving brand lift by 6.3% over a 3 weeks advertising campaign. With Moblyft, the client achieved 640,700 15s video views and a 93.2% completion rate.
