Drive Mass Brand Awareness With connected TV And Display Ads
CAMPAIGN OVERVIEW
A food and drinks brand was looking to reach a largely female audience of moms and primary grocery buyers.
LiftIntent created a smart segment of household cooks and primary grocery buyers, across premium food and drinks sites for their display ads campaign and premium tv shows for their connected TV campaign.
CAMPAIGN RESULTS
LiftIntent successfully met the campaign objective by driving brand lift by 9.1% over a nine-week advertising campaign.
