A leading CBD brand was looking to drive sales of its CBD products at Health Food Retailers. They also wanted to increase brand awareness for the CBD brand.
Their core audience was males who are an active lifestyle, health food store shoppers with a household income of $65k.
The LiftIntent team developed a perfect solution to reach our client’s audience at the right time and the right location using our proximity advertising solution. Third-party audience segments were also used to reach our client’s target audience across the targeted retailers.
The three-month advertising campaign paid off; we were able to help the CBD brands retail sales by 28% across the targeted retailers. Their brand awareness increased by 83%.