An industry leader in the CBD space was looking to reach proactive balance seekers who are actively looking to better themselves from the inside out and outside in. Specifically, they are millennials 25-40 with no cannabis stigma (primarily consideration/awareness) and women 50+ who have some cannabis stigma (primarily education/awareness).
From a demographic standpoint, they typically are married with kids and dogs, educated, and $75K+ HHI. Behaviorally, they are active, first to try/spread the word, the conscious consumer into recycling, earth-friendly, and organic products. When it comes to CBD, they are looking for the best value (price vs. dosage) and looking for non-traditional ways to be proactively healthy vs. relying on Western RX approach.
The LiftIntent team launched a custom advertising campaign tailored to the client’s needs to reach their audience across the target markets.
Over three months, the client saw a 16.2% increase in brand lift. They also achieved a $52 CPA from the campaign.