Drive Quality Sales Leads Using Display Ads
CAMPAIGN OVERVIEW
Automotive dealership group was looking to quality sales leads to their local automotive dealerships with a summer-long promotion.
An intent-based campaign was launched to targeting auto enthusiasts and auto intenders to generate quality leads within a 25-mile radius of the nearest local automotive dealership.
CAMPAIGN RESULTS
Over 3 months, sales leads increased by 78% and cost per lead decreased by 35%.
