Jacob Statler

 

So you’ve decided to embark on the path of content marketing.

Congratulations! Using SEO to market your law firm is one of the most effective ways to get your name out there, but there’s one caveat.

Content marketing is great if you know how to do it the right way.

But the wrong approach to SEO can lead to wasted efforts or even make your organic rank worse.

Not to worry, though, because SEO isn’t as hard as you might think once you’ve got the basics down.

Getting started with SEO: It’s easier than you might think.

Today, we’re going to do a quick overview of SEO so you can get started as soon as possible.  Once you know the essentials, moving in the right direction will be a walk in the park.

So without further ado, let’s cover on the most significant factors to any SEO strategy:

Blogging & Content

The great thing about SEO is that some of the most important steps are the also most straightforward ones to take.

Your first step to SEO mastery should be to create a blog section on your site and fill it with high-quality content.

This is because good content is essentially the foundation that the rest of your strategy is going to stand on.

Remember, without strong content, you won’t get strong rankings on Google.

Already have a blog? Here’s what to do next:

Find the right keywords to give your content a boost

Blogs are fantastic, and if you’ve already got a blog running with good content, you’re further than most of your competitors already.

But if you want to give your SEO strategy an even bigger jolt, you’ll need to target specific keywords.

Keywords are the phrases that Google’s algorithm uses to determine where it should rank your page; by writing blog content, you probably include various keywords without even realizing it.

Using tools like Google’s Keyword Planner or Ahrefs can help you pin down huge opportunities to start raking in more organic traffic.

Mobile optimization

Here’s one that many law firms don’t know about: Optimizing your website and content for mobile experiences. 

There are a few reasons for this, the first being that the majority of all online traffic comes from mobile users.

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Mobile optimization
Source: Statista

Mobile website traffic is steadily increasing over time, with over 52% of users now visiting via mobile devices.

The second is that Google ranks websites with a mobile-first priority in mind.

If your content isn’t optimized for the mobile experience, you’re already placing a massive dampener on your search engine rank.

And the organic traffic that you do get isn’t going to convert as well, either.

Another reason mobile-optimization is crucial?

Bonus Tip: Take advantage of geofencing and proximity marketing.

Here’s the thing, this isn’t so much of an SEO tip as it is a digital marketing tip, but why not optimize your website for both?

Geofencing and proximity marketing are both ways to get even more local clients, which are much more likely to convert and do business with you. But both of these marketing methods basically require that you have a strong mobile experience.

Want to dive deeper into the world of law firm SEO?

Initially, SEO might seem like a confusing tactic to wrap your head around, but hopefully, this primer helps you feel a bit more confident in your decisions.

But don’t stop here, if you want to become an SEO expert, how about taking a deeper dive?

Or let the team of SEO-experts at LiftIntent help out.

Want to hand off the heavy lifting to a team of already established SEO experts? We’d love to help you increase your organic traffic, Contact us today to see what we can do for you!

And don’t forget to request our free media kit.