Technology has always played a considerable role in the advertising industry. And it continues to do so with the introduction of local mobile advertising. Companies that need to get the word out about their products and services have a wealth of resources available to use. Local TV advertising and radio ads have been a useful tool for marketers for decades. However, these methods are quickly taking a back seat to other forms of advertising offered online. Local mobile advertising is now one of the most powerful ways of marketing available.
It’s estimated that 5 billion people throughout the globe own a mobile device. Therefore, it makes sense for more companies to start using this beneficial tool. Because mobile advertising is still new to the marketing world, it’s essential to learn as much as you can about it before you get started. By researching the pros and cons of local mobile advertising, you will be on your way to placing your company on the right path to success.
What is local mobile advertising?
Mobile Advertising is an excellent way for companies to interact with customers who matter most. Consumers are on their phones these days now more than ever before. And that makes mobile devices one of the most effective advertising outlets out there. Local mobile advertising offers brands a way to get information out to the masses. And the best part is, your advertising efforts will not go unnoticed.
This form of marketing pinpoints the exact customers who are looking for your product or service based on their internet usage and search results. It is a foolproof way for any brand in any industry to showcase their products or services to interested customers.
With local online advertising, you can incorporate a variety of strategies into your current marketing plan. These three strategies can include:
SMS Messaging
SMS or Short Message Service text messages offer an excellent resource for advertising your products or services. Customers receive these ads via text on their smartphone devices. They can either be an image or text-based, depending on which method is most convenient or successful for you. Companies can send out text message ads to their current customers using contact information from their database. Or, they can ask if customers want to sign up for text alerts and compile a list of consumers already interested in learning more.
Ads placed in Mobile Apps
There are many smartphone apps available to download for free. These applications are free thanks to the ads featured in them. If you have any free mobile apps on your phone, you can be sure that you will see multiple ads while you are using them.
Placing ads for your company in mobile apps is a great way to get the word out about your brand. You can choose to put your digital ads in compatible apps. Consider the products or services you offer to help ensure you are reaching the correct target audience. Whether your customers are downloading apps for work or play, you can be confident the right consumers see your ads with this method.
Banner ads
Banner ads are another useful method that can be helpful when you are trying to reach your target audience. These ads will show up in apps or on websites at the very top of the page. The embedded images can be programmed to show ads for various brands aside from your own. And they can be either text or image based.
How does local business internet marketing work?
To be successful with mobile advertising, you need to have a good understanding of how local internet marketing works. Imagine you are creating a marketing strategy for a baby gear company. Your target audience is going to be made up of new parents, so that is who you will want to reach out to with your advertising campaign.
Think about the exact type of customer you want to reach out to with this mobile marketing campaign. You want to target parents who are always on the go and use their smartphones as much as possible.
To do this, you will need to determine the best places online to connect with those consumers and place your ads accordingly. You may want to advertise on a popular parenting mobile app or a website that is frequently visited by parents of newborns. When you have determined where you want your ads to show up, it’s time to buy the advertising space.
The next steps are to negotiate terms with the host and purchase the ad space. Then, you need to create a stunning and eye-catching ad that works well in the area provided. Consider what the website or app hosting the ad is mainly used for when you are designing your banner or digital image. Finally, once your ad is running, you can use a variety of online analytic tools to keep track of how effective the ad campaign is.
What are the benefits of local mobile advertising?
There are many benefits associated with using local internet marketing for your company. With so many mobile phone users throughout the world, you are sure to reach many interested customers. Local mobile advertising provides a better way to get your message across to those customers who are most likely to buy your product. Allowing you to gain more profits from your marketing efforts. Here are just a few reasons why you should consider giving local mobile advertising a try.
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It’s easy for customers to access your ads
With local internet marketing, your ads are easily accessible. Instead of being limited to only reaching your audience while they are on TV or with radio ads, now you can reach your customers at any time. Therefore, your ads are capable of reaching the right customer at any time. Mobile advertising can be a fun and exciting way for your customers to learn more about your brand. This method makes it much easier for your customers to share your ads with friends and family in an instant.
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Time relevance
One of the top benefits of local website advertising is time. Unlike older forms of advertising, this type allows you to reach out to your customers without any delay. You can send out a time-sensitive SMS message to customers on your notification list at any time, allowing them to take advantage of exclusive deals and promotions. You get to enjoy the instantaneous results of this fast-paced marketing method by using mobile tactics to get your message out there in an instant.
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Affordable
Advertising can be expensive, but mobile advertising makes it easier for all types of businesses to create a winning marketing strategy. Even if they are on a tight budget. When compared to other marketing platforms, local internet marketing is one of the least expensive options out there. But that doesn’t mean it isn’t less dependable. Mobile ads cost much less than local TV advertising or radio spots. And you can still reach the same number of customers, if not more, all while spending less money. With this marketing strategy, your company can afford to send more advertisements to your customers and stay present in their minds.
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An intimate form of advertising
Another great benefit of mobile advertising is improvements in customer intimacy. Most smartphone users are always on their devices to stay in touch with friends and family members. When you create a mobile marketing strategy with customized messages, you will be able to send SMS texts to your target audience. And interact with them on a more personal level.
By doing so, you can put together a stronger relationship with your target audience that you never would be able to achieve in the past. These marketing pitches can be configured in a way so that the customer doesn’t feel pressured or caught in a sales trap. Instead, it helps to create a welcome sense of friendliness instead of unwanted aggressiveness that is common with massive campaigns.
What are the benefits of local mobile advertising?
While mobile marketing has many benefits, there are some drawbacks some marketing experts have experienced. These issues should be addressed, so those new to the concept understand everything about this form of advertising.
The platforms are too diverse
Unlike a home PC or laptop, there is no standard mobile device. Smartphones are available in wide array sizes and styles, so the screen size is not consistent. There are also different browsers and operating systems for both iOS and Android devices. Creating a single ad campaign that works with all smartphone devices can be difficult. Creating multiple campaigns to work with different platforms can be useful, but it can also be very time-consuming.
There could be some privacy issues
Any time you are creating an online marketing campaign, you deal with the risk of a privacy breach. To gain the trust of your customers, you must understand and respect the privacy of your users. An excellent solution to this problem is to offer clear instructions to the customer on how to opt-out of marketing communications if they prefer to keep their information private.
It may be difficult to navigate on some devices
Navigation on smartphone devices has improved over the past several years. But some members of your target audience may still have phones with smaller screens. Doing so could make it difficult for them to click on your advertisement or visit your website. If a user has difficulty navigating sites with their phone, they may avoid your ad. This could happen even if they are interested in the product you are selling. All because the task of clicking on the banner is too tedious.
How to begin a local mobile advertising campaign
Now that you know more about mobile marketing and the many benefits this advertising strategy offers, you can decide to get started. Those who have a good track record with marketing shouldn’t have any issues with this tactic. But, if you are new to the world of advertising, it may be in your best interest to consult with a local advertising company for assistance with your mobile marketing campaign.
Here are a few helpful tips to guide you on your way to marketing success.
Plan your successful mobile ad campaign
Before you pay for ad space or hire a local marketing company to help you, you must take the time to plan out your campaign carefully. Think about the product or service you are offering to your target audience. Is this something that would only be beneficial to people in your local area? Or is it something that you could quickly sell to consumers across the country or the world? These are two critical factors that will help determine which path your marketing strategy should take.
There are certain companies that should think about using location-targeted mobile advertising. These include service providers such as painters, pool-cleaners, and landscapers. Plumbers, roofers, and house cleaners are a few more companies that would work. Other industries, such as retail stores, may want to use a different form of advertising that allows them to reach out to customers in other parts of the world.
Consider the design of your ad
To get the most out of your marketing campaign, you will need to create a clear ad design. You have the option to use a banner ad or something smaller. You want your design to be eye-catching enough to draw in the masses. If you are promoting special discounts or a sale, this information should be easy to read on your banner ad. It should be the focal point of your image in such a way that no serious customer would be able to ignore it.
Get in touch to help you with your mobile advertising needs
Are you interested in local mobile advertising but aren’t sure about taking on the task all on your own? LiftIntent is here to help. We understand the difficulties marketing teams face when trying to reach the right audience for their brand. That is why we are here to help. Our team will find the right advertising strategy that will improve your sales. And we can help improve areas of your marketing strategy to make it better than ever before.
If you would like to learn more about mobile marketing, get in touch with the LiftIntent team today. We want to be your local advertising company. Let us help your brand create your next successful advertising campaign.
