At LiftIntent, you know we’re huge fans of search engine optimization (or SEO for short).
No matter what type of law firm you run, content marketing and SEO are great additions to any marketing strategy.
But, here’s something to note:
SEO can be one of the most effective weapons in your marketing arsenal, but it can also reduce your organic traffic flow if you do it the wrong way.
Luckily for you, we’re covering exactly what not to do to avoid tanking your rank.
So here are the 3 biggest mistakes that we commonly see in law firm SEO:
Mistake #1: Inconsistency
Consistency is the name of the game when it comes to SEO.
From the keywords you use to the content you put out, one big change isn’t going to make the difference.
If you want to see your search engine rank rise to the top, you need to be consistent.
Consistently use your ideal keywords.
Consistently put out high-quality content.
SEO might not be an instant get-rich-quick scheme, it takes effort and time, but it’s well worth it.
If you stay consistent with your efforts, you’ll start to see an increase in your organic traffic before you know it.
Remember, a blog post once a month probably isn’t going to do it, try and keep your posting schedule to at least once a week.
Mistake #2: Not taking advantage of mobile-optimization
This is one of the lesser-known mistakes in content marketing and SEO.
If you aren’t optimizing your website and blog posts for the mobile experience, it’s unlikely you’ll get very far with your efforts.
This is because Google ranks websites on a mobile-first priority.
At one time, the internet was a desktop-first world, but more and more users are accessing websites through mobile devices now.
If your website isn’t optimized for mobile, Google is very unlikely to place you anywhere near the top of the search results.
Mistake #3: Using black hat SEO tactics
Unfamiliar with black hat tactics?
To keep the explanation short:
A black hat tactic is an attempt to “game” Google’s algorithm to get an artificially higher rank.
The list of black hat tactics includes buying backlinks, keyword stuffing, and more.
If you’re considering implementing them into your strategy, here’s a tip:
Do not use black hat tactics in attempting to increase your rank.
The reason for this is twofold:
First, using black hat tactics probably won’t lead to great results. If you do see an increase in organic traffic, most of it won’t be the type of traffic that’s going to convert, effectively meaning wasted budget.
Second, and probably the more significant reason is that Google hates black hat tactics. In fact, websites that engage in them are actively penalized, which makes it much harder to get onto the first page of Google.
So, in conclusion, grow your rank organically, not through shady tactics that are likely to get you in trouble with Google’s algorithm.
Need us to help with your SEO Strategy?
At LiftIntent, we know the ins and outs of SEO like the back of our hands. If you want a team of specialists to come and revamp your content marketing strategy, we’d love to help!
Contact us today, and we’ll talk about exactly what the team at LiftIntent can do for your SEO strategy.
And don’t forget to request our media kit!