One of the most common questions business owners and advertising leaders ask is, “How much does local TV advertising cost?” The answer? Well, i...
It’s the 21st century. Is advertising on local TV worth it anymore? The Internet is in the palm of our hands. Our Roku streaming stick is on ou...
By
Elizabeth Thorp
Nov 23
As multi-screen TV watching rises, Automatic Content Recognition (ACR) is an important technology for TV mobile apps that lets users engage wit...
By
Elizabeth Thorp
Nov 05
OTT (Over-the-Top) advertising may still be in its early stages, but marketers are starting to understand how impactful this new digital advert...