If you’re involved in the marketing world, the chances are that you’ve come across the term CTV or connected TV advertising. What you may not ...
Long gone are the days that politicians served broad-based ads on cable TV and hoped for a big turnout on Election Day. According to the Telari...
By
Elizabeth Thorp
Jan 27
If connected TV advertising isn’t part of your marketing plan, you’re likely missing out on some seriously killer business opportunities. Not o...
By
Elizabeth Thorp
Jan 12
One of the most common questions business owners and advertising leaders ask is, “How much does local TV advertising cost?” The answer? Well, i...
By
Elizabeth Thorp
Nov 25
It’s the 21st century. Is advertising on local TV worth it anymore? The Internet is in the palm of our hands. Our Roku streaming stick is on ou...
By
Elizabeth Thorp
Nov 23
OTT (Over-the-Top) advertising may still be in its early stages, but marketers are starting to understand how impactful this new digital advert...