Archive for tag: mobile advertising

What Is Addressable Geofencing and How Does It Work?

You already know that personalized marketing is one of the most effective ways to reach your consumers. You may even be a master at designing i...

Card-linked marketing can be either a blessing or a curse, depending on who you ask. For merchants, it is a blessing in disguise. On the other ...

If you are looking to learn the significant distinction between geofencing vs. geo-targeting, you have come to the right place. This article co...

You need to look beyond the cookie if you want to enter the future of digital marketing. IP targeting is a cookie-free way to deliver targeted ...