You already know that personalized marketing is one of the most effective ways to reach your consumers. You may even be a master at designing i...
You need to look beyond the cookie if you want to enter the future of digital marketing. IP targeting is a cookie-free way to deliver targeted ...
By
Elizabeth Thorp
Jul 13
OTT (Over-the-Top) advertising may still be in its early stages, but marketers are starting to understand how impactful this new digital advert...