There’s no arguing that OTT and CTV advertising holds some incredible opportunities for marketers. CTV is not only the key to unlocking your best audi...
Anyone weighing their best OTT advertising options should understand Pluto TV. Pluto offers organic advertising for both their live TV channels...
By
Jacob Statler
Dec 18
Move over text . . . “video content is King.” Nope, it’s not another cliché meant to max out your advertising dollars. Online video marketing...
By
Elizabeth Thorp
Dec 04
One of the most common questions business owners and advertising leaders ask is, “How much does local TV advertising cost?” The answer? Well, i...
By
Elizabeth Thorp
Nov 25
It’s the 21st century. Is advertising on local TV worth it anymore? The Internet is in the palm of our hands. Our Roku streaming stick is on ou...
By
Elizabeth Thorp
Nov 23
Imagine harnessing the ability to target a specific audience down to the exact home address where a potential lead lives. There’s no doubt that...
By
Jacob Statler
Nov 20
Amazon has claimed to have revolutionized the advertising game for brands looking for programmatic advertising through the use of their DSP (De...
By
Jacob Statler
Nov 15
As multi-screen TV watching rises, Automatic Content Recognition (ACR) is an important technology for TV mobile apps that lets users engage wit...
By
Elizabeth Thorp
Nov 05
In an era that craves anytime, anywhere content consumption, it isn’t surprising that connected TV is dominating the charts. Consumers aren’t t...
By
Elizabeth Thorp
Nov 01
There’s no doubt about it, programmatic advertising on the private marketplace(PMP) is making waves. By the end of this article, you will unde...