If you’re involved in the marketing world, the chances are that you’ve come across the term CTV or connected TV advertising. What you may not ...
Long gone are the days that politicians served broad-based ads on cable TV and hoped for a big turnout on Election Day. According to the Telari...
By
Elizabeth Thorp
Jan 27
If connected TV advertising isn’t part of your marketing plan, you’re likely missing out on some seriously killer business opportunities. Not o...
By
Elizabeth Thorp
Jan 12
Anyone weighing their best OTT advertising options should understand Pluto TV. Pluto offers organic advertising for both their live TV channels...
By
Jacob Statler
Dec 18
Move over text . . . “video content is King.” Nope, it’s not another cliché meant to max out your advertising dollars. Online video marketing...
By
Elizabeth Thorp
Dec 04
One of the most common questions business owners and advertising leaders ask is, “How much does local TV advertising cost?” The answer? Well, i...
By
Elizabeth Thorp
Nov 25
It’s the 21st century. Is advertising on local TV worth it anymore? The Internet is in the palm of our hands. Our Roku streaming stick is on ou...
By
Elizabeth Thorp
Nov 23
Imagine harnessing the ability to target a specific audience down to the exact home address where a potential lead lives. There’s no doubt that...
By
Jacob Statler
Nov 20
What if I told you there was a way to gain access to 30 million targeted individuals with your advertising plan? No, that isn’t a sales gimmick...
By
Jacob Statler
Nov 10
As multi-screen TV watching rises, Automatic Content Recognition (ACR) is an important technology for TV mobile apps that lets users engage wit...