Digital & content marketing are all the talk in marketing right now.

No matter what type of business you run, having a blog, boosting your search engine rank, and getting more online traffic is becoming increasingly necessary.

But getting traffic onto your website isn’t everything, you also need a strong strategy for converting that traffic.

Which is where mobile-optimization comes in:

But is mobile optimization really going to make the difference for your digital marketing campaign?

The short take: Yes, here’s why:

Mobile-optimization isn’t just important, it’s crucial to your online success, and there are a few reasons for this.

The first reason is the fact that more and more people are using their phones for online activities.

In a recent study, it was found that over 50% of all online traffic is going through mobile devices.

This means that a mobile-unfriendly is going to be losing out on a massive opportunity, effectively alienating 51% of any potential traffic.

And that’s not all, when you start delving into the statistics on local SEO, things become even more angled towards the mobile experience.

The importance of local SEO 

81% of people who visit the website of a local business visit that same business in-person within one week.

Even without going further, this statistic alone says almost everything you need to know about local SEO.

It’s a pretty big deal.

But if that weren’t enough to convince you, let’s look at Google’s stance on SEO and mobile traffic:

Google takes mobile-optimization pretty seriously

The second reason that you need to hop on the mobile-friendly bandwagon is that Google is pretty stern about having a website that makes for a good mobile experience.

When determining which websites get ranked high in the search results, mobile-optimization is one of the most significant factors in play by far.

A website without a good mobile version is unlikely to get anywhere on the first page anytime soon.

But if SEO isn’t your focus right now, here’s another reason to optimize for mobile:

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    Geofencing & proximity marketing are fantastic opportunities for local marketers

    People are effectively attached to their phones in the current age.

    And while many people view this as a potentially harmful thing, phones work to improve our lives in some pretty considerable ways.

    As a marketer, using mobile devices as an opportunity at every step that you can is one of the best ways to get the most out of your budget.

    Proximity marketing and geofencing are ways that you can do just that.

    For those unfamiliar with the terms, both of these tactics allow you to send targeted notifications to potential customers in ideal areas.

    If that doesn’t sound like next-level marketing, I don’t know what does.

    The problem is that using these tactics with a poor mobile-site is unlikely to yield any results.

    Even if your geofencing campaign brings in tons of traffic, the conversion rate is going to go out of the window if users have to use an outdated site.

    The bottom line

    The moral of the story is this:

    Mobile-optimization is crucial, and if you haven’t taken steps to make your website mobile-friendly, now is the time to do it.

    Whether you plan on ramping up your SEO game, or you’re trying to get a geofencing campaign set up, you’re going to need a strong mobile website.

    Want the team at LiftIntent to help you out with that? Contact us today, and we’ll talk about how we can give your website the traffic boost you want.

    And don’t forget to request our media kit.