If you’ve paid any attention to today’s latest trends, you’ve probably noticed the CBD market is blowing up. Expected to grow to $25 billion by 2025, it’s only up from here.
If you’ve searched any CBD keywords lately, you’ve probably noticed a common trend. The most successful CBD companies are leveraging search-engine algorithms to gain rock-solid organic leads for their business through informative blog posts.
This strategy is called SEO (Search Engine Optimization), and it’s a significant strategy that businesses are using to obtain relevant internet traffic.
Websites’ SEO directly impacts how search engines like Google decide how to rank web pages based on everyday searches.
In this comprehensive SEO guide, we’re going to breakdown how you can get your CBD website to rank on Google. Nice and simple.
Importance of content In CBD blog posts
Before we dive in deeper, the first thing that you need to understand about SEO is that Google will always prioritize the most user-friendly content.
No matter how fancy or elaborate your CBD website is, Google rewards sites that deliver on genuinely informative content.
A lot of the time, this means outperforming your competitors by writing twice as much unique content for each subject that you’re trying to rank. Google recognizes the page with the most useful information and ranks it accordingly. You should always aim to have the page most beneficial for the user.
Regardless of Google’s next SEO update, Google’s #1 priority is user experience.
Luckily, CBD is unique in the way that people aren’t just consuming the products, but the information surrounding it. This makes long informative blog posts much easier to write.
All of this information pays off with traffic. Ideally, you’re using blog posts to funnel users into your business’s website to sell more of your CBD products.
Any company in the CBD niche without a blog to capture traffic is losing tons of customers due to inaction. Believe it or not, countless successful websites in the CBD niche only use Google SEO to reach customers.
Although there are brands that already have a strong content strategy and presence in the market, there’s still a ton of potential for up-and-coming businesses if they play their cards right.
Authoritative backlinks also play a big part in rankings, but good content will bring those links organically.
Think about it:
Other sites will link to you if your posts are useful enough.
However, this doesn’t mean “juice” your word count. Rather than writing as many words as you can, get into the mindset of providing the most information possible.
How long will it take for my CBD post to rank #1?
We could delve into what goes into Google rankings for hours, but mostly it depends on:
- Your website’s domain authority
- The level of competition in your target keyword or phrase
- The quality of your post and how users interact with your content
Because 75% of people use Google for their searches, we’ll be focusing on their algorithms.
You should note that SEO is an investment. As opposed to paying by-the-click for advertisements, organic traffic can take months to build momentum.
However, as opposed to AdWords with continuous pay-per-click rates, SEO takes a little more initial time investment before you can sit back and watch your traffic grow.
Here’s how you can start to use SEO for your CBD website:
The CBD SEO guide
Here are the steps you need to cover before generating the most organic traffic for your CBD blog:
- Research primary and related CBD keywords.
- Examine featured Google snippets for CBD keywords.
- Understand users’ search intent.
- Do competitor research.
- Optimize subheadings for secondary keywords and snippets.
- Write informative, easy-to-read content.
- Optimize page speed.
Keep in mind, these aren’t necessarily in a strict order, but all of these tips will come together to help your web page rank on Google.
The critical part is understanding each of these aspects before building your CBD blog posts.
CBD keyword research
Writing a blog post without doing proper keyword research is a swing in the dark. Sure, the content itself should be your priority. But, your content won’t get in front of users if you don’t target the right keywords appropriately.
By using Ahrefs, an SEO tool designed to analyze websites and to do keyword research, we can see how difficult it is to rank for broader keywords.
Your aim should be to get more specific to capture your ideal audience. Broad keywords aren’t only much harder to rank for, but you will have higher-quality traffic by targeting long-tail keywords. Long-tail keywords are more like key phrases rather than just a single word.
Here are the strategies I use to find specific keywords:
The ABC method
The ABC method doesn’t require an SEO tool but instead can be used entirely with Google.com.
Be sure that you’re in incognito mode as well so that your traffic cookies don’t affect results.
This method is simply going letter-by-letter to fish for keywords.
Going from A-Z, Google will show you what most people search for in your ideal field.
You can even narrow it down by stacking like this:
So, you might not generate traffic from massive keywords like “CBD,” but “CBD coffee” sounds much more specific.
Although this is much better, let’s try to be more specific for less competition.
Using the “Related searches” section on Google is an excellent tactic for finding relevant searches for your initial search.
If we plug “CBD coffee” into Google, we can use the section at the bottom of the page to find these phrases:
“How to make CBD coffee” sounds a lot more specific.
Now, we have a keyword that is much less competitive.
Seeing that this only gets 80 searches per month might be discouraging, but smaller sites should take these “low-hanging fruits” to build momentum. Plus, we know what these users are looking for and can create the perfect post accordingly.
There are gold mines out there if you search creatively enough. Ideally, you want to target a keyword with a high search volume that’s paired with a low KD (keyword difficulty).
Featured snippets are those sections at the head of some Google search strings that answer or define inquiries right on-page.
95% of the time, these snippets will go to one of the first three results.
To stay on the “CBD coffee” theme, let’s check out some snippets for our keyword using the “People also ask” section toward the top of the result.
By properly optimizing your post for snippets, you can rank twice on a page and absorb the vast majority of traffic for that phrase.
Like this instance, kyroscbd.com is ranking for the featured snippet and the first Google result below.
Check the competition
With Ahrefs’ “Organic keywords,” we can check out all of the keywords that the competition is ranking for on Google.
Of the 37 total phrases this site is ranking for, here are the top-performing when considering traffic:
Checking out the competition’s keywords is a great way to make sure you’re not missing out on any LSI potential.
LSI keywords are the secondary words or phrases that you’re targeting with your post. These keywords are usually related to your subject to include in the post, but not traffic-heavy enough to create an entire article about it.
You use LSI keywords by sprinkling them into your content, especially headings.
We can also use this tactic to find Featured Snippets. By adjusting the SERP (Search Engine Results Page) features, Ahrefs will find all of the keywords that have a snippet attached.
Ahrefs phrase match/keyword ideas
As our last keyword research technique, we can use Ahrefs’ keyword tools. Specifically, “Phrase Match” and “Keyword ideas” are what we want.
After plugging in 8 different CBD coffee-related keywords, this is the result:
Ahrefs shows us other phrases that we could potentially use in our blog. “All keyword ideas” on the sidebar is also good to use, but the results are much broader.
This tactic is great when you have an idea of your desired keywords, but want to make sure you’re not missing out on any LSI potential.
Now that we know how to scavenge for keywords let’s talk about targeting user intent.
CBD SEO: User intent
Understanding why people are looking for your CBD content will give you everything you need to write.
User intent will make or break any ranking depending on the target of your post.
For example, people searching for “CBD” could be looking for a definition, products, news, benefits, or really anything dealing with CBD.
In comparison, search strings like “CBD dosage for German Shepards” requires less guess-work with the user intent. You know exactly what these users are looking for, and can target accordingly.
Most of the time, you can study your competition to find extra insight into what CBD users are searching. After all, Google is ranking that webpage first for a reason.
Study competition for user intent
If you’re ever unsure about what users are looking for in a search-string, take a look at the first result for that phrase.
For example, you might think the keyword “CBD health benefits” has great potential. Still, your blog post about CBD health benefits might fall flat because Google prioritizes authoritative health sites like webmd.com before your business.
Also, when you search “CBD oil,” you see a page talking about the benefits of using CBD oils and a bunch of highly-authoritative health websites. Chances are you won’t rank for a keyword like this when you’re first starting out. It’s smarter to go more niche.
When someone searches for something very broad, it’s harder to gauge the user’s intent, so the traffic isn’t the highest-quality to convert to a sale. If you wanted to create a page about CBD oil, you’d have better luck targeting a more specific keyword to target a more niche audience to bring in more relevant traffic to your business.
Google ranks pages that users prefer the most, so rankings speak for what helps those searchers.
Stay confident in the fact that you can create more informative content in your niche, but don’t expect to break Google’s priorities for the current ranking content.
Optimize subheadings for CBD keywords and snippets
Subheadings are one of the most pivotal aspects of blog content that tons of sites fall short on.
The most successful blog sites use every subheading as an opportunity to widen their target audience through the use of LSI keywords and snippet phrases.
This is why planning all of your relevant keywords out ahead of time is so important. You should see subheadings as “chapters” of your blog post.
Organizing your points has two significant benefits:
- Targeting different keywords with subheadings will help Google understand the purpose of your post, and will rank it for more search-strings across the engine. This will bring more traffic to your post, boosting authority and bettering your rankings for each keyword.
- Having organized subheadings will help users navigate your page. Little things to improve the user experience will keep people on your page, and Google will recognize your page as a useful tool.
How to target snippets
Target snippets with H2s (The 2nd largest headings) and make sure that the phrase of your subheading is identical to that snippet you’re targeting.
Try to answer snippets with a bulleted or numbered list if it’s relevant, as Google tends to rank this type of content for snippets.
You also need to answer the question or phrase directly in the first sentence. If you use your first sentence to beat around the bush, Google won’t see your content as an answer, and you won’t rank for that snippet.
A good rule-of-thumb is to use the first sentence to answer the user’s inquiry, then elaborate your point using the following sentences.
Creating a CBD FAQ section
A FAQ (Frequently Asked Questions) section is like a hack to get more traffic to your posts.
You might find yourself in a situation where you’ve made your point in a post but still have featured snippets to include if you want to reach those audiences.
This is where the FAQ section is beneficial.
Separating each snippet phrase as a subheading toward the bottom of your page will target those searches while still being separated from the main body of your post.
FAQ sections also increase your word count, which will boost a page’s authority on a targeted topic or keyword.
How to format your CBD content for SEO
Formatting your CBD blog is about user experience. You never want to leave content that is hard to interact with, or challenging to read.
That being said, keep it as simple as possible.
Never try to over-complicate your content for a higher word count and don’t use big elaborate words when it isn’t necessary.
The importance of spacing out text
Quick tip: Breaking up your text by avoiding using more than 2-3 sentences per paragraph has been proven to improve your time-on-page significantly. Not to mention, nobody wants to read blocky paragraphs.
Studies have been done, and nobody wants to read big clumpy paragraphs.
It’s been proven that people would prefer to read their paragraphs one or two sentences at a time.
If you think about it, it totally makes sense for users to see broken-up text. Which of these would be easier to read?
Spaced content is an easy way to increase user experience and interaction for higher rankings. If a reader has to scroll through your blog to read more content, then they’re interacting with your blog.
How to optimize page speed for your CBD blog
Google prioritizes pages with faster page speed, almost as much as the content itself.
I’ve seen 5,000-word posts get stomped out by pages a quarter of the size because of terrible page speed.
What is page speed?
Pagespeed is how quickly your page loads through both mobile and desktop devices.
Google has a tool for it, too, called PageSpeed Insights. With this tool, you can measure the speed of any domain on the web.
If a blog’s page speed is low, or at least lesser than the competition, you’ll be ranked lower in Google because you aren’t catering to the user experience.
One of the biggest culprits for a slow page is heavy images.
Here are a couple of easy ways to lighten your images and increase page speed:
Compressing shaves unnecessary data off of your images, and it’s super easy.
An easy free tool is Kraken; it’s free up to a certain amount of data and is simple enough to use without much experience.
Lazy loading your images is a bit more of an advanced tactic, and it usually requires a bit of basic coding, but it pays off big time with page speed.
Usually, when you load into a site, the entire page tries to load all at once.
This is a big problem considering users are waiting for the bottom images to load before they can read your first paragraph.
Essentially, lazy loading images will redirect a webpage’s priorities to load only the immediate content first, then everything else below-the-fold.
Lazy loading is especially helpful in big pillar posts that are supposed to beat out the less-informative competition.
After all, how can a page rank #1 when it takes 10 seconds to load?
Need help with your CBD SEO strategy & CBD backlinks building?
Here’s the bottom line:
Almost all online businesses are utilizing SEO strategies to drive organic traffic, and if you’re not, then you’re missing out big time. Even we’re using SEO as a digital marketing strategy. It’s a long-term marketing strategy, but when executed properly, it’ll exponentially pay off.
There are tons of other aspects to SEO, and we’re never done learning about it. Even Google is constantly releasing new SEO updates. The most important takeaway is remembering that Google’s SEO goal is to get the most useful content in front of the user. Your CBD SEO strategy should be well planned out and strategic.
We’ve detailed other ways to promote your CBD brand and encourage you to check those out.
Are you ready to target a highly specialized audience for your business’s marketing campaign? Contact us today to take your business to the next level. Request our media kit and review our case studies today.