There’s no arguing that OTT and CTV advertising holds some incredible opportunities for marketers. CTV is not only the key to unlocking your best audi...
If you’re involved in the marketing world, the chances are that you’ve come across the term CTV or connected TV advertising. What you may not ...
By
Jacob Statler
Feb 01
If connected TV advertising isn’t part of your marketing plan, you’re likely missing out on some seriously killer business opportunities. Not o...
By
Elizabeth Thorp
Jan 12
Anyone weighing their best OTT advertising options should understand Pluto TV. Pluto offers organic advertising for both their live TV channels...
By
Jacob Statler
Dec 18
One of the most common questions business owners and advertising leaders ask is, “How much does local TV advertising cost?” The answer? Well, i...
By
Elizabeth Thorp
Nov 25
It’s the 21st century. Is advertising on local TV worth it anymore? The Internet is in the palm of our hands. Our Roku streaming stick is on ou...
By
Elizabeth Thorp
Nov 23
Amazon has claimed to have revolutionized the advertising game for brands looking for programmatic advertising through the use of their DSP (De...
By
Jacob Statler
Nov 15
What if I told you there was a way to gain access to 30 million targeted individuals with your advertising plan? No, that isn’t a sales gimmick...
By
Jacob Statler
Nov 10
As multi-screen TV watching rises, Automatic Content Recognition (ACR) is an important technology for TV mobile apps that lets users engage wit...
By
Elizabeth Thorp
Nov 05
In an era that craves anytime, anywhere content consumption, it isn’t surprising that connected TV is dominating the charts. Consumers aren’t t...