There’s no arguing that OTT and CTV advertising holds some incredible opportunities for marketers. CTV is not only the key to unlocking your best audi...
If you’re involved in the marketing world, the chances are that you’ve come across the term CTV or connected TV advertising. What you may not ...
By
Jacob Statler
Feb 01
Long gone are the days that politicians served broad-based ads on cable TV and hoped for a big turnout on Election Day. According to the Telari...
By
Elizabeth Thorp
Jan 27
If connected TV advertising isn’t part of your marketing plan, you’re likely missing out on some seriously killer business opportunities. Not o...
By
Elizabeth Thorp
Jan 12
Anyone weighing their best OTT advertising options should understand Pluto TV. Pluto offers organic advertising for both their live TV channels...
By
Jacob Statler
Dec 18
Amazon has claimed to have revolutionized the advertising game for brands looking for programmatic advertising through the use of their DSP (De...
By
Jacob Statler
Nov 15
What if I told you there was a way to gain access to 30 million targeted individuals with your advertising plan? No, that isn’t a sales gimmick...
By
Jacob Statler
Nov 10
As multi-screen TV watching rises, Automatic Content Recognition (ACR) is an important technology for TV mobile apps that lets users engage wit...
By
Elizabeth Thorp
Nov 05
In an era that craves anytime, anywhere content consumption, it isn’t surprising that connected TV is dominating the charts. Consumers aren’t t...
By
Elizabeth Thorp
Nov 01
The secret is out. The largest purchasing demographic on earth is cutting the cord on linear TV and turning toward streaming services. Connected TV ...