Connected tv advertising - ott advertising

Is Connected TV the future of advertising?

  The secret is out. The largest purchasing demographic on earth is cutting the cord on linear TV and turning toward streaming services. Connected TV ...

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What Is Addressable Geofencing and How Does It Work?

  You already know that personalized marketing is one of the most effective ways to reach your consumers. You may even be a master at designing i...

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How to Advertise CBD on Facebook and Instagram

  Okay, it’s official – CBD-infused goods are more than a novelty item these days. If you’re looking for it, you can find CBD in just about every...

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What Is Programmatic Audio Advertising?

  Audio advertising through LiftIntent helps compliment your on and offline marketing strategies and reach your target audience. Learn how you ca...

digital advertising and marketing - moblyft

What Is a Data Management Platform and How Does It Work?

  If you don’t have a Data Management Platform(DMP) or you don’t know what it is, that is understandable. DMP’s operate invisibly, but they...

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What is Digital Out-of-Home Advertising and How Does It Work?

  The digital disruption of out-of-home advertising is here. Its transition is evident everywhere. The rise in a shift from static messaging to d...

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What is IP Targeting and How Does It Work?

  You need to look beyond the cookie if you want to enter the future of digital marketing. IP targeting is a cookie-free way to deliver targeted ...

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What is OTT, or Over-the-Top?

  OTT (Over-the-Top) advertising may still be in its early stages, but marketers are starting to understand how impactful this new digital advert...

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CBD Marketing: 10 Creative Ways to Promote Your CBD Brand

  Do you need help with your CBD marketing and advertising? If so, we can help. Keep reading for ten unique ways to promote your CBD business int...

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How to Use IP Targeting Marketing to Reach Your Audience

  Marketing experts are always looking for new ways to improve their brand’s advertising strategies. For the majority of brands out there, advert...