Technology has always played a considerable role in the advertising industry. And it continues to do so with the introduction of local mobile a...
There’s no arguing that OTT and CTV advertising holds some incredible opportunities for marketers. CTV is not only the key to unlocking your best audi...
By
Elizabeth Thorp
Feb 07
Google’s mission to eliminate third-party cookies by 2022 has advertisers scrambling to find answers. For years, cookie tracking systems ...
By
Elizabeth Thorp
Jan 30
Long gone are the days that politicians served broad-based ads on cable TV and hoped for a big turnout on Election Day. According to the Telari...
By
Elizabeth Thorp
Jan 27
The acceleration of digital CPG advertising has carved out a fast-growing niche in an otherwise slow-growth sector. This past year, online cons...
By
Elizabeth Thorp
Jan 25
The way brands approach CPG advertising is continually evolving. A shift to digital encourages new opportunities for manufacturers and emerging...
By
Elizabeth Thorp
Jan 25
If connected TV advertising isn’t part of your marketing plan, you’re likely missing out on some seriously killer business opportunities. Not o...
By
Elizabeth Thorp
Jan 12
How important is law firm marketing to the success of your practice? Many legal services tend to say that their best clients come from word-of-...
By
Elizabeth Thorp
Dec 26
Law firm advertising is changing. Gone are the days where print ads, billboards, and referrals keep the phones ringing. Traditional methods are...
By
Elizabeth Thorp
Dec 12
There’s no question about it. Law is a hyper-competitive field, and your practice needs a phenomenal law firm marketing strategy to survive. ...