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What Are the Benefits of Using Local Mobile Advertising?

  Technology has always played a considerable role in the advertising industry. And it continues to do so with the introduction of local mobile a...

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Are You Including OTT and CTV in Your 2020 Marketing Plan?

There’s no arguing that OTT and CTV advertising holds some incredible opportunities for marketers. CTV is not only the key to unlocking your best audi...

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How Advertisers are Handling Google’s End to Cookies

  Google’s mission to eliminate third-party cookies by 2022 has advertisers scrambling to find answers. For years, cookie tracking systems ...

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Politicians Need Connected TV(CTV) to Reach Younger Voters

  Long gone are the days that politicians served broad-based ads on cable TV and hoped for a big turnout on Election Day. According to the Telari...

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What is ACR Tech? Everything Industry Leaders Need to Know

  As multi-screen TV watching rises, Automatic Content Recognition (ACR) is an important technology for TV mobile apps that lets users engage wit...

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What Is Programmatic Audio Advertising?

  Audio advertising through LiftIntent helps compliment your on and offline marketing strategies and reach your target audience. Learn how you ca...

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What Is a Data Management Platform and How Does It Work?

  If you don’t have a Data Management Platform(DMP) or you don’t know what it is, that is understandable. DMP’s operate invisibly, but they...

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What is Digital Out-of-Home Advertising and How Does It Work?

  The digital disruption of out-of-home advertising is here. Its transition is evident everywhere. The rise in a shift from static messaging to d...

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What is IP Targeting and How Does It Work?

  You need to look beyond the cookie if you want to enter the future of digital marketing. IP targeting is a cookie-free way to deliver targeted ...

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What is OTT, or Over-the-Top?

  OTT (Over-the-Top) advertising may still be in its early stages, but marketers are starting to understand how impactful this new digital advert...